Optimizing preventive healthcare uptake in community pharmacies using data-driven marketing strategies
Syracuse University, NY, USA.
Review
International Journal of Life Science Research Archive, 2024, 07(02), 071–079.
Article DOI: 10.53771/ijlsra.2024.7.2.0076
Publication history:
Received on 23 September 2024; revised on 01 November 2024; accepted on 04 November 2024
Abstract:
This review paper explores the potential of data-driven marketing strategies to optimize preventive healthcare uptake in community pharmacies. As accessible healthcare touchpoints, community pharmacies play a crucial role in promoting preventive health services, including vaccinations, screenings, and wellness consultations. By leveraging patient data, such as demographics, purchase history, and seasonal trends, pharmacies can implement targeted campaigns, behavioral segmentation, and personalized health education to engage patients effectively. This paper discusses practical strategies for utilizing data-driven marketing to enhance patient involvement in preventive care while addressing data privacy and patient trust challenges. The findings emphasize the need for pharmacy stakeholders to prioritize transparent communication and robust data privacy protocols to build lasting relationships with patients. Through continuous analysis of marketing initiatives, community pharmacies can foster a patient-centric approach that empowers individuals to take proactive control of their health. Ultimately, this review highlights the significant opportunity for community pharmacies to enhance public health outcomes by implementing data-driven strategies that promote preventive healthcare uptake.
Keywords:
Data-driven marketing; Preventive healthcare; Community pharmacies; Patient engagement; Health education; Data privacy
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0