The model of dynamic capability on slow fashion: A dynamic view
School of International Business, Tan Kah Kee College, Xiamen University, Fujian, China.
Review
International Journal of Science and Technology Research Archive, 2022, 02(02), 055–065.
Article DOI: 10.53771/ijstra.2022.2.2.0041
Publication history:
Received on 04 April 2022; revised on 11 May 2022; accepted on 13 May 2022
Abstract:
In the past, the research on slow fashion was always directed into business unit strategy or resource-based theory as the main point of view for the enhancement of competitive advantages; however, the discussion on business unit in the past, focused on the sharing and expansion of the firm and structural unit more. In addition, the resource-based theory also focused on the controversy of dynamic point of view caused by the internal resource uniqueness of the firm too much. In this study, in order to understand the real situation of slow fashion, CHANEL, DIOR, BURBERRY and HERMES, were selected as the objects, focusing on 32 high-level managers of slow fashion. This study used grounded theory, open coding, axial coding, select coding to analyze and proposed theoretical propositions in the end. The contribution of this study is to show the insights of “the model of dynamic capability on slow fashion”, in hoping to propose the academic referential index and a good operational direction of retail market managers in slow fashion.
Keywords:
Slow Fashion; Dynamic Capability; Resource-Based Theory; Grounded Theory; Axial Coding; Select Coding
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